Privacy policy

This privacy policy is intended to cover the basic information duties under the Swiss Federal Act on Data Protection (FADP). It explains what personal data we process, why we process it, with whom we share it, and what rights data subjects have.

Last updated: April 24, 2026

Complete the legal business details in app/lib/legal.ts before publishing these pages.

The controller for the data processing described in this privacy policy is:

Replace with your legal entity or full personal name

Replace with the responsible person

Replace with street and number

Replace with postcode and city

Switzerland

Email: Replace with your legal contact email

  • Account data such as email address, password-related authentication data handled through Supabase, and subscription status.
  • Billing data needed to manage paid plans and trials through Stripe.
  • Audit and report data such as submitted website URLs, detected brand information, prompts, AI engine responses, scores, recommendations, and monitoring settings.
  • Communication data when you contact us or receive monitoring alerts by email.
  • Technical usage data necessary to operate the website, such as server logs, session cookies, and local browser storage used for interface preferences or checklist state.
  • To provide user accounts, login, and customer support.
  • To run AI visibility audits, generate reports, and provide weekly monitoring.
  • To process subscriptions, free trials, renewals, cancellations, and invoices.
  • To send service emails and monitoring alerts.
  • To secure, maintain, and improve the website and the service.
  • To comply with legal obligations and enforce our contractual rights.

We may disclose personal data to service providers where this is necessary to operate the service. Depending on use, this may include in particular:

  • Supabase for authentication, database, and storage functions.
  • Stripe for subscription checkout, payment handling, and customer billing portal functions.
  • Vercel for hosting and deployment infrastructure.
  • Resend for transactional service emails and alert emails.
  • DataForSEO and other AI or search providers used to generate audit outputs and recommendations.
  • Google Fonts and Google APIs where used to render the site or support audit functionality.

We only share data to the extent required for the relevant purpose.

Our providers may process personal data outside Switzerland. If personal data is transferred to a country without an adequate level of protection under Swiss law, we rely on appropriate safeguards such as contractual protections or another lawful basis.

We use technically necessary cookies and similar technologies to keep users signed in, secure the service, and remember basic settings. We may also use local browser storage for product functionality, for example to preserve checklist state on audit pages.

If we add non-essential analytics or marketing technologies later, this privacy policy should be updated accordingly.

We retain personal data for as long as reasonably necessary for the purposes described above, for the duration of the customer relationship, and where required for legal, accounting, or evidentiary reasons. Data may then be deleted, anonymized, or archived in accordance with applicable law.

Under Swiss data protection law, you may in particular request information about your personal data and, where legally applicable, ask for correction, deletion, restriction of processing, or objection to processing.

To exercise your rights, contact us at Replace with your legal contact email. We may request proof of identity where necessary.

We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration. No online system can be guaranteed to be completely secure.

We may update this privacy policy from time to time. The current version published on this website applies.